An open sales seat doesn't just mean fewer calls made. It means relationships that never get started, renewals that go unmanaged, and competitors getting the first conversation with accounts you should have owned.
- A sales hire who can't speak credibly to an industrial buyer burns through the account list without building trust — and you don't find out until the pipeline's already thin.
- Ramp time on the wrong hire is time your territory sits effectively uncovered, even with a name on the org chart.
- Generic recruiters can source someone with"sales experience" on a resume; they can't always tell you whether that experience translates to your buyers.